Douyin sets RMB 15 billion support plan
Douyin has announced its 2026 support plan for live-action short dramas, setting a budget above RMB 15 billion and lifting per-title guarantees about 60% YoY. It raised revenue splits to 80% for paid content, added up to RMB 1.5 million incentives, 20% sequel bonuses, and a RMB 2 billion genre fund, with investment in about 1,000 projects.