Zhihu trims costs as revenue falls

Zhihu reported Q3 revenue of RMB 658.9 million, down from RMB 845 million a year earlier, while net loss widened to RMB 46.7 million. The company said its non-GAAP operating loss narrowed 16.3% YoY as operating expenses fell 19.4% through tighter cost controls. Marketing, membership, and other revenues all declined during the quarter.