FB Pixel no scriptChina’s box office hits soar but stay local
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KrASIA
Sep
23

China’s box office hits soar but stay local

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Chinese films account for roughly 20% of the global box office, but nearly all earnings are domestic. Ne Zha 2 has grossed USD 2 billion, making it the highest grossing film ever in a single market, yet just 2% came from abroad, highlighting the limits of China’s cultural reach overseas.
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