China’s cosmetics exports rose 12% YoY in H1 2025 to RMB 18.7 billion, with the US, UK, Indonesia, the Netherlands, and Japan as top destinations, according to customs data. Euromonitor data was cited as showing a 115% CAGR for Chinese brands in Southeast Asia’s mass skincare market from 2019–2024, driven by cost-effectiveness and platforms such as
Shopee,
Lazada, and
TikTok.