FB Pixel no scriptChina’s tea brands slow store growth in 2025
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KrASIA
Jul
30

China’s tea brands slow store growth in 2025

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Chinese tea brands are shifting from rapid expansion to quality-focused growth in 2025. Store openings have slowed, as market leaders like Mixue Bingcheng and GoodMe consolidate share while others close locations. In the US, brands are reportedly tailoring formats to local tastes as they target unmet demand and expand their global footprint.
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