Keep cuts losses in H1 amid AI push
Hong Kong-listed fitness tech firm Keep slashed its H1 2025 loss to RMB 36 million, down 78% YoY, and posted RMB 10 million in adjusted profit. It credited improved margins and AI-driven efficiency for the turnaround, despite short-term revenue decline from product cuts. The firm is doubling down on AI-powered coaching tools and in-house fitness gear for long-term growth.