Alibaba’s Taobao Shangou and
Meituan spent over RMB 20 billion in subsidies across recent weekends, fueling a fresh price war in China’s food delivery market. Taobao Shangou issued more than RMB 12 billion on
July 12 alone, while Meituan spent up to RMB 4 billion. The surge lifted order volumes but raised concerns over sustainability and fulfillment.