FB Pixel no scriptSobering outlook for China’s booze market
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KrASIA
Jun
12

Sobering outlook for China’s booze market

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China’s alcohol market is shrinking under pressure from official drinking bans, economic slowdown, and generational shifts in taste. To adapt, brands like Kweichow Moutai and Bud APAC are revising prices, with average canned cocktail prices dropping from RMB 13 in 2022 to under RMB 10, and targeting younger consumers with more novel offerings.
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