FB Pixel no scriptChagee boosts Q1 sales, but margins narrow
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KrASIA
Jun
2

Chagee boosts Q1 sales, but margins narrow

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Chagee
Chagee’s Q1 2025 revenue rose 35.4% YoY to RMB 3.39 billion, driven by a 63.6% jump in store count to 6,681. Net income grew 13.8% to RMB 677.3 million, though net margin narrowed to 20% as same-store GMV fell 18.9% YoY. Operating margin declined to 24.2% amid rising marketing and administrative expenses.
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