Pelliot pivots to Hong Kong IPO after sales surge
Chinese outdoor brand Pelliot is preparing a Hong Kong IPO after scrapping plans for a Shenzhen listing. Backed by Tencent and others, the company saw revenue jump from RMB 380 million to RMB 1.76 billion between 2022–2024, driven by its technical jackets. The brand now aims to expand offline and move upmarket to sustain growth.