FB Pixel no scriptPop Mart rides Labubu 3.0 to massive Q1 gain
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KrASIA
Apr
30

Pop Mart rides Labubu 3.0 to massive Q1 gain

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Pop Mart’s overseas revenue rose around 475% YoY in Q1 2025, driven by growth in the Americas and Europe. Demand surged with the release of the Labubu 3.0 series, sparking queues from Los Angeles to London. In 2024, overseas sales made up nearly 40% of total revenue, which doubled to RMB 13 billion (USD 1.83 billion).

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