Italian fashion house Prada Group has launched three of its brands—Prada, Miu Miu, and Car Shoe—on JD.com, Tech QQ reports.
The partnership arrives during JD’s “618 Shopping Festival,” an 18-day celebration of consumerism with discounts and promotions in June.
Last year, the online retailer logged RMB 159.2 billion (USD 25 billion) in orders during the festival, up 37% from 2017.
Meanwhile, Prada is steadily growing its presence in China’s digital space. This is its second partnership in less than two weeks with a Chinese e-commerce company, following its tie-up with luxury-focused platform Secoo at the end of May.
Unsurprisingly, Secoo’s investors include JD, which supports the former’s logistics and delivery services.
Driven by a rising middle class, China’s luxury goods market is expected to reach RMB 1.2 trillion (USD 180 billion) in 2025 and account for 65% of the sector’s global growth, according to a McKinsey report.