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MSME-focused package printing startup Tjetak raises Series A funding from Vertex Ventures

Tjetak aims to address the pain points in the package printing industry, such as pricing and transparency.

Image Credit to 123rf.com.cn.

The Indonesian package printing startup Tjetak on Tuesday announced that it has received an undisclosed amount of Series A funding in a Vertex Ventures-led round, according to DailySocial.

The company plans to use the fresh investment for market expansion, features development, hiring, and increasing the capacity of its lab and packaging printing facility. “It’s important to support high market demand and to make innovations for the packaging we produce,” said Tjetak’s co-founder Anggara Pranaspati.

Pranaspati added that, while COVID-19 is driving more people to online sales, high-quality packaging is a great way to improve a brand’s value in the eyes of the customer. E-commerce platforms such as Tokopedia and Bukalapak reported more than two millions of new merchants on their marketplaces, most of them micro, small, and medium enterprises (MSMEs).

Founded in 2018 by Pranaspati, Raffisal Damanhuri, and Hasandi Patriawan, Tjetak aims to address pain points the package printing industry is facing such as pricing and transparency. The firm says that its pricing engine calculates the total printing price 70% faster than conventional vendors. Clients can also track their orders, along with notifications for estimated production time.

Tokopedia’s new printing service. Screenshot from Tokopedia.

There are many startups providing similar services, including Printerous, Gogoprint, and PrintYuk. However, the field is still dominated by conventional players. E-commerce giant Tokopedia recently ventured into the sector launching Tokopedia Print.

The unicorn is partnering with undisclosed local vendors primarily to support its merchants. Non-merchant, however, are also welcome use the service to print their sticker labels, banners, business cards, flyers, posters, and even face masks.