Menu
KrASIA
News

Messaging app Line lambasted for raising monthly fees for Thai SMEs

Written by Zhixin Tan Published on 

Share
Line’s business accounts tailored for SMEs are merging with the ones intended for big corporations.

Line, a popular messaging app for individuals and businesses in Thailand, has received strong public opposition after announcing that it will transfer all existing users of  its [email protected] service to Official Accounts (OAs), the Bangkok Post reported.

[email protected] was a service specifically targeted at small and medium-sized enterprises (SMEs) in Thailand, whereas OAs were for large corporations.

Under [email protected] packages, users could send an unlimited number of messages although there was a cap on the number of targets.

In contrast, OA packages only allow users to send a fixed number of free messages per month—with additional messages incurring an extra cost. OA packages also feature tools for data generation and analysis for example.

The company first revealed the plan to transfer users in April. It said the process would begin in August and end in September, so from September onwards, Line will cease to offer the [email protected] service on its platform in Thailand.

[email protected] users criticized this move as this means a higher cost burden for them.

As a result, some SMEs stated their intention to abandon Line and move to other platforms for their business promotions, according to the Bangkok Post. In response to the backlash, Line decided to water down its OA packages, allowing users to send more free messages, presumably in an attempt to keep SMEs on its platform, Michael Yeo, senior research manager of IDC Financial Insights told the newspaper.

Line responded to the criticisms by saying that it was the company’s global policy to merge [email protected] into Line OA to become a single platform. The reason behind the move Line said, was that the unlimited message feature of [email protected] tended to be abused, resulting in normal users receiving an overwhelming number of messages daily.

Line is estimated to have 187 million active users worldwide, and Thailand is the messaging apps second most important market after Japan.

 

 

Share

You might like these

  • News

    Disney+ Hotstar pulls in 2.5 million subscribers in Indonesia, surpassing Netflix

    By 

    Tech in Asia

    22 Jan 2021    12:00 PM

KrASIA InsightsKrASIA Insights

  • A growing presence of digital banks in Indonesia will encourage innovation and digitalization of financial services, expert say.

    Insights

    Digital banking to gain a foothold in Indonesia in 2021

    By Khamila Mulia

    20 Jan 202101:05 AM

Most PopularMost Popular

See All