LinkAja appoints Haryati Lawidjaja as new head

Written by Ursula Florene Published on 

Haryati Lawidjaja has extensive experience in various state-owned enterprises, serving previously as vice president at Telkomsel, and head of marketing at Bank Tabungan Pensiunan Nasional.

Indonesian digital payment platform LinkAja has appointed Haryati Lawidjaja as its new managing director, the company announced on Tuesday. The appointment of Lawidjaja is aligned with the company’s mission to support the government’s efforts to improve financial and economic inclusion in Indonesia, the company said.

LinkAja is managed by PT Finarya, a subsidiary of the state-owned Telkomsel, Bank Mandiri, and BRI. “This is an important mandate that was handed to me by PT Finarya’s shareholders,” said Lawidjaja. “I am optimistic, that with the cooperation and support of the stakeholders, all levels of society in Indonesia can get easy access to various financial products.”

Lawidjaja has extensive experience in various state-owned enterprises. He served as vice president at Telkomsel, and as head of marketing at Bank Tabungan Pensiunan Nasional (BTPN).

LinkAja was previously led by Danu Wicaksana, who left the position in mid-March to join Good Doctor Technology. Lawidjaja has been acting CEO since Wicaksana’s departure.

LinkAja is currently available at more than 400,000 merchants across Indonesia, on 280 e-commerce platforms, and in 350 traditional markets. It offers a shariah-compliant service that was launched in April, and is currently working with more than 1,000 mosques, 242 Islamic charitable institutions, various Islamic boarding schools, as well as online and offline merchants.


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