While the app was previously an internal tool for JD.com employees, the company is now inviting their corporate clients and partners to use the currently invitation-only app, JD.com told KrASIA on Saturday.
The conferencing tool, whose single main feature is a video chat function, is expected to be part of a work collaboration platform that the e-commerce giant will begin testing publicly at the end of May—the details of which are still undisclosed.
JoyMeeting comes at a time when the COVID-19 pandemic forces many companies to go online to host large meetings. The crisis and newfound demand for online communication tools has triggered a wave of product launches in the workplace collaboration and conferencing industry.
TikTok owner ByteDance has made its entire workplace collaboration platform Feishu, which also includes a video conferencing function, free for all enterprises and organizations in the domestic market since late February, KrASIA reported.
Alibaba (NYQ:BABA), in addition to their work collaboration tool DingTalk which enables video conferencing, has also unveiled a specific video conferencing app called Ali Yuhuiyi in April.
The move is not entirely unexpected for JD.com. The e-commerce giant has recently turned to sales of technology and services, covering AI, big data, and cloud computing, as a core engine of growth for its future operations, according to CNBC.
36Kr is KrASIA’s parent company.