Indonesian travel unicorn Traveloka has launched today in Jakarta its newest accommodation vertical, villa and apartment renting, driven by the increasing demand for alternative accommodation, especially for those who travel in large groups, said the company.
Since the feature was quietly introduced two months ago, Traveloka has listed 240,000 villas and apartment units in Indonesia, the Philippines, Vietnam, Malaysia, Singapore, Europe, and the United States. The figure will continue to grow as demand increases, the firm announced.
The firm claimed the new service has boosted a significant increase in users, as more than 20% of customers who booked villas and apartments on the platform during the testing phase were new users.
With this new vertical, Traveloka will enter in competition with local accommodation sharing platform Travelio and US-based Airbnb.
In an effort to lead the competition, Traveloka is currently offering additional facilities for users, such as 24/7 customer service, and more than 40 payment methods, including a pay later option. Users can also have the advantage to enjoy an “easy reschedule” or apply for “free cancellation,” said the company.
Traveloka Villa and Apartment is available in all Traveloka’s markets, the statement says.