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Indonesian SaaS startup Sirclo bags USD 6 million from big-name investors

East Ventures, OCBC NISP Ventura, Skystar Capital, and Sinar Mas Land participated in Sirclo’s Series B round.

Sirclo key team. COurtesy of Sirclo

The Indonesian e-commerce enabler Sirclo has secured USD 6 million in Series B funding, the company announced on Friday. Among the investors participating in this round are East Ventures, OCBC NISP Ventura, Skystar Capital, and Sinar Mas Land.

Founded in 2013, Sirclo offers a range of solutions for retail brands. Its “Sirclo Commerce” service manages the online sales process, from stock management, ordering, product delivery, to customer service. “Sirclo Store” is a software-as-a-service (SaaS) platform to create template-based online shop websites for small to medium-sized local businesses. “Sirclo Connexi” offers a dashboard to manage sales from various e-commerce platforms and “Sirclo Chat” provides a communication tool which is integrated with the WhatsApp business API. The firm also runs fulfillment centers that continued to operate during the pandemic.

The startup said that it will use the fresh capital to add another warehouse and to strengthen its infrastructure in order to serve existing and potential clients. Sirclo believes that the pandemic further boosts the adoption and penetration of e-commerce. Brands who previously relied on traditional sales channels are now prompted to enter online platforms to retain customers.

“We are optimistic that online shopping transactions will continue to increase in the future, even after the pandemic ends,” said founder and CEO Brian Marshal in a statement.

In May, Sirclo merged with Icube, a digital agency focusing on e-commerce solutions, to “combine strengths to help more businesses and brands carry out an effective digital transformation,” the company said at the time.