Indonesian SaaS startup Advotics raises USD 2.7 million in seed funding from East Ventures

The company uses cloud-based technology to streamline business operations.

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Indonesian SaaS startup Advotics raises USD 2.7 million in seed funding from East Ventures

Indonesia-based SaaS startup Advotics announced that it has secured USD 2.7 million in a seed funding led by East Ventures.

Advotics will utilize the fresh investment to increase its tech capacity in product development and expand its user base, which includes small and medium enterprises as well as larger corporations, according to a statement released by the company. Advotics produces software to introduce a data-driven decision-making process for corporate clients and digitizes sales and distribution operations for businesses that previously managed those tasks manually.

To generate useful metrics for sales, productivity, and operational strategies, Advotics utilizes a cloud platform that processes data about a business’s operations, including distribution and marketing. It also offers inventory management via QR codes printed on product packaging, as well as geo-tracking, dispatch and route management systems, a B2B commerce platform, and more. The company claims that it has increased visits to its clients’ stores by 49% on average.

The people behind Advotics are its CEO Boris Sanjaya, an industrial engineer who previously worked for Boston Consulting Group; its CTO Hendi Chandu, a former senior software developer at Amazon; and its CPO Jeffry William Tani, who developed expertise in research and development at Schlumberger.