Out-of-home advertising tech company IDOOH Philippines will soon be launching its pilot project of bringing e-commerce and digital content to 100 in-vehicle screens through its Transport Network Vehicle Service (TNVS) — an industry term for ride-hailing – partners, it said in a press release earlier this month.
Starting 1 October 2018, the pilot will be deployed using freenet by local technology solutions firm Voyager Innovations Inc., providing passengers with access to in-vehicle shopping, entertainment, news, games, sports, and lifestyle content, the company said. Passengers can scan the QR codes on the screens and log in via their social media accounts to unlock promotions and rewards.
While IDOOH Philippines did not specify which TNVS will be part of this particular pilot, in May, it announced inking a Memorandum of Understanding with Philippines-based ride-hailing firm Micab to launch 5,000 of its digital media screens to Micab taxis by 2019, starting with 500 cars in Cebu, Davao, and Manila by July 2018.
— Out of home advertising firms are increasingly interested about how they can increase engagement and reach for their clients using technology. In-car advertising is a great way of doing so, especially since the passenger (i.e. the consumer they are advertising to) is in a confined space.
— Other than waiting for out of home advertising firms to capture this market, a couple of ride-hailing companies have already jumped on the bandwagon. Grab, for instance, has started GrabAds, while Go-Jek has acquired adtech startup Promogo to launch a similar concept. In both cases, drivers can earn extra income while their vehicles are either plastered with advertisements, equipped with digital screens, and/or have samples available in them.
Editor: Ben Jiang