Huawei has partnered with Youku, the Alibaba-owned video platform, to cooperate on content production and distribution, 36Kr reports.
The partnership will see Youku content featured in a special section of the Huawei video app, which comes pre-installed on Huawei phones and tablets. Youku also said the integration will extend to even bigger screens, like Huawei televisions, in the future.
For Youku, it’s an opportunity to reach a new audience, particularly in China’s lower-tier cities. Over 250 million people use Huawei devices in China currently, according to the company’s consumer cloud services president, Zhang Ping.
Meanwhile, this is Huawei’s second partnership with a heavyweight Chinese video platform, following a similar partnership with Tencent Video announced last month.
36Kr is KrASIA’s parent company.