Huawei attempts to woo Brazilian smartphone market once more

Written by Luna Lin Published on 

The company has failed to take a foothold of the Brazilian smartphone market since 2015.

Huawei is planning a re-entry to the Brazilian smartphone market with the launch of two high-end handsets later this month, after a failed comeback attempt last year.

“Brazil is a market with very significant opportunities for Huawei,” Ketrina Dunagan, Huawei’s vice president of marketing for the Americas, told Reuters.

The planned re-entry underscores the Chinese tech giant’s need to find new markets, as its North American business is crippled by the US government’s determination to curb its rise in the 5G age.

The Shenzhen-based company currently supplies Brazil with telecom network equipment, but it hasn’t played a big role in the Brazilian smartphone market since 2015.

Last June, Huawei announced a partnership with Positivo, a local consumer electronics manufacturer, to relaunch its smartphones in Brazil, but the deal fell through later.

Huawei, which shipped 206 million smartphones last year, is the world’s third-largest smartphone maker after Samsung and Apple.


You might like these

  • News

    China to pump USD 1.6 trillion into tech infrastructure through 2025


    Nikkei Asia

    21 Jan 2021    09:02 AM

KrASIA InsightsKrASIA Insights

  • Picus will invest up to USD 75 million in Asia’s early-stage tech startups.


    German investment firm Picus Capital to focus on Asia in 2021: Q&A with Oliver Heinrich

    By Avanish Tiwary

    25 Jan 202101:05 AM

Most PopularMost Popular

See All