Menu
KrASIA
News

Huawei and Xiaomi buck trend of smartphone growth in Europe

Written by Robert Published on 

Share
Shipments in Europe were down 2.7%, but Huawei and Xiaomi posted impressive growth.

The latest figures from market research firm IDC show smartphone shipments in Europe in the first quarter of 2019 at 53.5 million, down more than 2.7% year-on-year.

Nearly all major smartphone vendors saw their shares decrease. Samsung, which leads the market, saw year-on-year shipments drop by 6.82%, while Apple’s shipments fell nearly 23% compared with the first three months of 2018. HMD, which produces Nokia phones, saw its shipments drop even more dramatically, at 32.6%.

Yet there were two notable exceptions to declining smartphone shipments in the region—Huawei and Xiaomi, which saw smartphone shipments in Europe climb an impressive 66% and 33%, respectively.

Both companies accordingly grew their market share in the region. Huawei grew its share from nearly 15% in the first quarter of 2018 to over 25%, overtaking Apple as the region’s second largest smartphone brand. Xiaomi, meanwhile, grew its market share more modestly from 4% to 5.5%.

However, Huawei’s runaway growth in Europe could be stymied after its inclusion to the US Commerce Department’s Entity List, banning it from doing business with US companies.

Strategy Analytics, a market research company, predicted last month that Huawei would see its global shipments decrease by 24% in 2019 and another 23% in 2020, forming the steepest drops in shipments in Western Europe.

Share

You might like these

  • News

    Xiaomi stock dives after blacklisting by US

    By 

    Song Jingli

    15 Jan 2021    03:20 AM

KrASIA InsightsKrASIA Insights

  • What should have been a smooth-sailing ride for WhiteHat Jr after getting acquired by edtech giant Byju’s, it turned out to be a rocky one.

    Insights

    Coding, campaign, and controversies: WhiteHat Jr’s journey from highflyer to the eye of storm

    By Moulishree Srivastava

    14 Jan 202109:33 AM

Most PopularMost Popular

See All