During the beta phase, access to the app will be granted in batches “to balance ride demand and service capabilities”, Go-Jek president Andre Soelistyo said at the launch event, according to the report. The full roll-out is planned for early next year. Priority access will be granted to DBS customers, according to a Go-Jek blogpost.
So far, it seems as if Go-Jek will use the same brand name in Singapore. In Vietnam and Thailand, the countries that came first in the Indonesian firm’s international expansion, it’s known as Go-Viet and Get, respectively.
The only noticable difference is that it doesn’t use the hyphen – in Indonesia, it’s most commonly seen as Go-Jek. This is what the app experience looks like for Singapore users who downloaded the app today:
It also looks like the app will eventually be able to be used in Indonesia and Singapore interchangeably.
The arrival of Go-Jek in Singapore, which is also the headquarter of its main rival Grab, will certainly enliven the country’s ride-hailing industry.
Since Singapore law does not allow motorcycle taxis to operate in the way Go-Jek does in Indonesia, the company will start with Go-Car and later add other services like food delivery, logistics, and so forth. Earlier this month, Go-Jek also announced a strategic partnership with Singapore’s DBS Bank for financial services, signaling its serious commitment to becoming a super-app in Southeast Asia.
At the Singapore Fintech Festival, Go-Jek’s President Andre Soelistyo said that Singapore is a challenging market to conquer, therefore they need to be very prepared before introducing the service to Singaporeans. As part of the preparation, Go-Jek revealed key member and partner of its Singapore marketing division. Archishman Ramasubramanian is appointed as VP-Head of Marketing while BLKJ is selected as the company’s creative agency. This announcement further shows that Go-Jek is ready to touch down Singapore.
A Go-Jek spokesperson didn’t respond to our request for comment.
Editor: Ben Jiang and Nadine Freischlad
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