Reuven Rivlin is going from one presidency to another. The former Israeli president, who recently completed his term, is joining wireless smart road tech startup ElectReon as company president.
Founded in 2013, ElectReon developed a system to charge electric vehicles while in full motion using copper coils placed under the middle lane of the road. The coils are covered by the pavement and powered by an underground system, with charging performed by a receiver or multiple receivers installed under the vehicle. Instead of carrying heavy batteries with a limited driving range and a short lifespan, electric vehicles would receive continuous power while being driven on these smart roads.
In a press statement, ElectReon said the company was now “honored to announce that the tenth President of Israel, Reuven Rivlin, has accepted our offer to join us as ElectReon’s president,” and that he would “enhance the company’s collaboration with governments and global companies, as well as share our activities with decision-makers around the world.”
Rivlin is a “person with significant abilities to contribute to creating additional collaborations of this kind in existing and new markets and thus assisting the company in realizing its business aims and its vision,” the company said.
Rivlin’s seven-year term as president came to an end on July 7, 2021. He was replaced by current president Isaac Herzog.
ElectReon has a number of partnerships in Europe to pilot its smart road tech with long-haul trucks, as well as a program in Tel Aviv with the Dan Bus Company for wireless charging of electric buses.
The company went public on the Tel Aviv Stock Exchange in 2017 and last year raised USD 50 million in an equity offering to investors. A number of institutional investors took part, including Migdal, Psagot, Mor, and Excellence, as well as leading hedge funds Alpha, Safra, and Sphera. Israeli company Afcon Holdings, a leading player in Israel’s infrastructure and construction sectors, also participated in the offering.
ElectReon has since been working to further commercialize its business, enter new markets in the United States and Latin America, and expand the range of vehicles beyond buses and heavy-duty trucks to shuttles, taxis, light trucks, vans, and autonomous vehicles.
Read this: “Glass ceiling hasn’t cracked” for women in senior tech roles in Israel