After receiving the world’s first regulatory approval to sell cultured meat from the Singapore Food Agency, Eat Just said on Wednesday that its “no-kill” chicken will be served in a high-end restaurant in Singapore.
Unlike plant-based meat alternatives, cell-based meat is produced in laboratories using animal cells, which means no animals are slaughtered as the meat is “grown” for human consumption. On Saturday, Eat Just’s cultured chicken will be served in a restaurant located inside the private members’ club 1880.
Eat Just told KrASIA that 1880’s chefs are still finalizing the menu, but the cultured chicken will be served in three styles, each influenced by a top chicken-producing country in the world—China, Brazil, and the United States. The firm added that the launch menu at 1880 will be priced at USD 23, which is on par with the price of a premium chicken dish among the restaurant’s current offerings.
“Initially, GOOD Meat Cultured Chicken will be manufactured by our team in partnership with the Food Innovation and Resource Centre (FIRC) in Singapore, which has years of experience in food manufacturing,” Eat Just’s head of global communications Andrew Noyes told KrASIA in a previous email interview. “We are also producing chicken cells in Singapore and are scaling up the 1,000L stage, with similarly sized facilities in the US. We’re making significant investments to expand capacity in both places.”
In October, the San Francisco-based food tech startup also revealed plans to build its first Asia production facility for Just Egg, a plant-based product, in Singapore.