First Amazon, now Alibaba. Both global e-commerce giants are courting Vietnam’s SMEs

Alibaba launched alibaba.fado.vn, making it easier for Vietnamese online merchants to sell cross-border

Source: Unsplash.

The Vietnamese market is drawing in global e-commerce giants like Alibaba and Amazon. Both firms have launched initiatives that enable Vietnamese merchants to make use of their global networks to spur international sales.

Alibaba just signed a deal with Vietnamese cross-border e-commerce platform Fado Vietnam on Thursday, launching a new trading channel for small-and-medium enterprises (SMEs) to export their products globally via the alibaba.fado.vn. This gives Vietnamese companies the potential to sell their goods to as many as 260 million purchasing firms from 240 countries.

Last year, Amazon began its move into Vietnam with a similar premise. Rather than go in to compete with local retailers, the company offered Vietnam’s SMEs access to Amazon’s extensive global distribution network. The push was to draw Vietnamese retailers on board the Amazon platform.

Currently, up to 32% of Vietnamese SMEs have established collaborative deals with foreign partners to spur cross-border sales, according to the Vietnamese e-commerce report for 2018.

Editor: Nadine Freischlad