Douyin folds in e-commerce with mini-programs

Written by Song Jingli Published on 

The idea is to keep Douyin’s users within the app.

ByteDance has allowed merchants to add mini programs on Douyin to sell goods directly to its users, Chinese outlet QDaily reported Wednesday.

Xiaomi has rolled out its mini-program on Douyin, facilitating sales to the short video app’s users without having to exit the app and visit Xiaomi’s e-commerce site.

Bytedance said on Tuesday that it will also allow to add mini-programs for a major shopping festival on Douyin.

In addition to mini-programs that are geared toward e-commerce, Douyin has already opened up to game developers by hosting its first leisure game.

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