Didi wants to challenge Uber by bringing Didi Food delivery service to Mexico City

The service has already been available in Guadalajara and Monterrey.

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China’s largest ride-hailing platform Didi Chuxing said on Wednesday that it will expand its food delivery service, called Didi Food, to Mexico City, according to a press release of the company.

Didi Food has already been available in Guadalajara, Mexico’s second-largest city since April of this year, and in Monterrey, the country’s third-largest city since October.

The Beijing-headquartered firm has been offering ride-hailing services in 32 cities in Mexico since April 2018, covering over 50% of the nation’s population.

Martin Mao, general manager of Didi Mexico, said the company is excited to expand its service from ride-hailing to food delivery in the country, adding that the company will make continuous investments in Didi Food to enable a broader selection and competitive prices for consumers, and fairer, transparent earnings for restaurateurs and couriers.

Didi’s move will directly defy Uber Eats, which has been accessible in Mexico City since 2016 and currently available in 33 Mexican cities.

Uber Eats has been one of the firm’s fastest-growing business units, bringing in USD 645 million in revenue in the third quarter, a 64% year-on-year increase. Meanwhile, Uber’s revenue from its core ride-hailing business grew 21% year-on-year to USD 2.9 billion.