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Didi announces management reshuffle and 3-year plan of 100 million daily orders

The ride-hailing giant has set a goal of 800 million monthly active users globally in the next three years.

Chinese ride-hailing giant Didi Chuxing has implemented its latest management reshuffle and unveiled its goal for the next three years, local media outlet LatePost reported on Tuesday.

Didi said in an internal letter that the company’s senior vice president, Fu Junhua, has resigned from her position due to personal reasons. Fu joined Didi in 2015 and has been responsible for the company’s finance, legal, procurement, and administrative work.

Fu led Didi’s community mobility group, established in the 2018, which oversees the company’s bike-sharing and public transportation services. She was also in charge of the company’s experimental service development platform, Experience & Service Excellence (ESE).

Didi announced several other management reshuffles in the community mobility group this year.

Zhang Zhidong, head of two-wheel services, and Zhao Hui, head of designated driving, will directly report to Didi’s CEO Cheng Wei after Fu’s resignation. Shi Donghai, who is leading the product and development team in the community mobility group, will report to Didi’s chief technology officer Zhang Bo. Head of Enterprise Solutions Ji Yueqi and his team now report to Bo in a move announced in January.

Didi also announced the company’s goal for the next three years in the internal letter. The ride-hailing giant aims to complete over 100 million orders on a daily basis and achieve a penetration rate of over 8% in the mobility market, which includes both bus and car transportation such as ride- and taxi-hailing. The company is also aiming to surpass 800 million monthly active users globally.

However, Didi’s ride-hailing and dedicated driver business have been hit heavily amid the coronavirus outbreak, as people are reluctant to go outside. The number of daily orders on Didi’s platform during the coronavirus crisis has plunged to less than 10 million at their lowest, but the company is currently recovering from the slump, LatePost reported, citing anonymous sources.

Recently, Didi has also been exploring other businesses for additional income sources. It has launched a new intra-city errand service in Chengdu, Sichuan and in Hangzhou, Zhejiang on March 11, which promises to deliver everything from groceries, beverages, medicine, and even flowers within a city. Drivers from the firm’s Didi Chauffeur service have become the first batch of errand runners.