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Should Mixue Bingcheng bear the blame when its franchisees get caught up in controversy?

Mixue Bingcheng is earning good money in China, but the perennial challenge of managing franchise stores en masse remains an ongoing struggle.

9 mins read
  • These are ten of the top coffee trends that captured headlines in China amid escalating competition from both domestic and foreign brands.

    Insights

    The top 10 coffee trends that captivated China’s javaphiles in 2023

    10 mins read

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