Coffee and Commerce

Once a niche sandal brand, LVMH-led Birkenstock now commands luxury-level margins by leveraging scarcity, collaborations, and its storied heritage.

Free shipping and localized services push Alibaba’s Taobao ahead in global e-commerce markets.

Speaking at the 36Kr WISE2024 summit, Cotti’s chief strategist detailed how pricing and supply chain efficiency are driving the brand’s rapid expansion.

Douyin’s e-commerce operations will consolidate under unified management to boost collaboration across merchant tiers.

The platform refuted claims tying its ad revenue solely to e-commerce, highlighting its diverse revenue streams and evolving ecosystem.

The Chinese delivery giant outperformed forecasts after making headway in quick commerce.

Through innovation and localization to serve unmet needs, Lululemon has advanced from selling yoga pants to becoming a major brand in China and beyond.

Jumia’s path to profitability grows steeper as foreign competitors make inroads across the continent.