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CHINA BRIEF | Tencent lets WeChat users open in-app shops

WeChat users can now submit identity and bank information to register for a store.

china brief ecommerce

Tencent (HKG:0700) has allowed individuals in China to open an online store on a mini program called WeChat Minishop since Thursday, following its initial move to enable businesses to test such feature, according to a press release from the social media giant.

WeChat users can now submit identity and bank information to register for a store. A back-end management terminal, designed for mobile devices, is available for individual shop owners while businesses can log onto shop.weixin.qq.com for daily operation on a computer.

WeChat Minishop is designed to facilitate businesses and individuals to run e-commerce inside WeChat, with 1.2 billion users globally, said Tencent, which backs JD.com (NASDAQ: JD) and Pinduoduo (NASDAQ: PDD).

Read this: Tencent launches feature for selling products directly on WeChat

This article is part of KrASIA’s “China Brief” section, where KrASIA’s reporters will provide quick daily updates about the tech ecosystem in China.