Menu
KrASIA
News

CHINA BRIEF| Megvii unveils virtual makeup solution FaceStyle to boost sales for cosmetics retailers

Written by Song Jingli Published on 

Share
The AI-powered makeup integration allows customers to try on cosmetic products virtually.

China’s largest facial recognition developer, Megvii, launched an AI-powered virtual makeup solution called FaceStyle to help companies sell cosmetic products more efficiently, according to a livestreamed launch event held on Wednesday.

FaceStyle captures and replicates users’ facial features and demonstrates how different makeups would look on their face, a technology that can be integrated with both online and bricks-and-mortar stores.

Megvii can integrate FaceStyle with existing apps or mini programs, which can be used on mobile devices like tablets, allowing customers to experience various products quickly, said the program’s product manager, Wu Lingling.

Cosmetics retailers who have already turned to FaceStyle include Unifon and Noisy Beauty, each of which has dozens of stores in China, and e-commerce platform Haitunjia, which has 50 million registered members.

This article is part of KrASIA’s “China Brief” section, where KrASIA’s reporters will provide quick daily updates about the tech ecosystem in China.

Share

You might like these

  • News

    KEY STAT | Computer vision unicorn SenseTime closes pre-IPO round

    By 

    Julianna Wu

    28 Jan 2021    08:18 AM

KrASIA InsightsKrASIA Insights

  • Edtech platforms are targeting the labor force with practical classes such as programming, animation, and design.

    Insights

    Indonesian edtech platforms tap practical skills to maintain momentum

    By Ursula Florene

    25 Jan 202104:55 AM

Most PopularMost Popular

See All