MORE FROM KrASIA

CHINA BRIEF | Alibaba invests in trade-focused CRM software maker Okki

Okki CRM software will be updated to automatically detect sales clues on alibaba.com, and to allow easier import of product information.

china brief ecommerce

Shenzhen-based customer relationship management (CRM) software developer Okki, known as Xiaoman in Chinese, has scored “several hundreds of millions of RMB” from Alibaba (NYSE: BABA) in a Series D round, Okki disclosed on its official WeChat account on Wednesday.

Founded in 2013, the company has unveiled a slew of software products, including the Okki CRM, which can help companies identify potential buyers from scattered information on emails, profile clients, and facilitate sales.

Following this deal, the Okki CRM software will be updated to be capable of automatically detecting sales clues on alibaba.com, the e-commerce giant’s B2B platform, and to allow users to import product information more easily, according to a 36Kr report on Wednesday.

Alibaba and Okki said that they will further cooperate to help Chinese exporters boost sales at a time when foreign trade is negatively affected by the COVID-19 pandemic.

This article is part of KrASIA’s “China Brief” section, where KrASIA’s reporters will provide quick daily updates about the tech ecosystem in China.