China’s most valuable startup ByteDance has released two apps to help with its advertisers’ marketing plans via its short video platforms, 36Kr reported Friday.
The two apps are Juliang Chuangyi (meaning a huge amount of ideas) and TikTok AdStudio.
Juliang Chuangyi works as a platform for an all-around short video-based creative marketing solution. Advertisers could design, plan, and distribute their campaigns from within the platform. While the platform is linked with content from ByteDance’s apps such as Douyin and Jinri Toutiao, the short video and the news aggregator, respectively.
It also features various rankings from the Douyin app, such as the ranking of the most commented videos, aiming to provide valuable insights for advertisers.
On the other hand, TikTok Adstudio works in a way that similar to Juliang Chuangyi, just that the app targets advertisers who are looking to work with TikTok, the international version of Douyin.
The two new apps are expected to enrich ByteDance’s online marketing solutions. Before them, ByteDance has launched Juliang Yinqing, an app for advertisers to manage their ads and another app called Feiyu CRM (Feiyu means flying fish) used to help advertisers trace sales leads and conversion rates.
An unnamed e-commerce marketing industry insider told 36Kr that ByteDance has gone faster than Tencent in terms of mobile e-commerce marketing, which still has not had a complete marketing system.
ByteDance has set a revenue target of RMB 100 billion (USD 14 billion) for this year, doubling what it’s achieved in 2018.
36Kr is KrASIA’s parent company