Bukalapak partners with HappyFresh to launch e-grocery service

Written by Ursula Florene Published on 

The partnership comes at a late time as other Indonesian e-commerce platforms have launched grocery services since April.

Indonesian e-commerce platform Bukalapak on Monday evening announced a partnership with HappyFresh that will allow shoppers to buy items from more than 150 supermarkets in Indonesia’s major cities directly from Bukalapak’s platform.

Victor Lesmana, Bukalapak’s director of fintech, payment, and virtual products, said that the partnership helps its more than 50 million users to fulfill their daily needs while respecting the physical distancing measures.

Daily necessities are one of the most sought items on the platform as people are still reluctant to leave their homes to shop. In March, when the pandemic first hit Indonesia, sales of staple food tripled compared to the previous month, and the number has remained constantly high.

HappyFresh Indonesia’s managing director Filippo Candrini focused on their safety measures. All personal shoppers and riders deployed are required to wear protective gears such as masks and gloves during shopping.

The partnership comes at a late time as other e-commerce platforms have launched e-grocery services since April. Lazada is cooperating with Rumah Sayur Group to provide fresh vegetables and meat that can be delivered to buyers within three hours. Another platform, Blibli, is working with the Ministry of Agriculture to sell fresh produce online.


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