Alibaba is the second most valuable retail brand worldwide, following Amazon

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Alibaba is the second most valuable retail brand worldwide, following Amazon

Alibaba’s brand value increased by 48% year-on-year to reach USD 131 billion in 2019, ranking second according the newly released BrandZ Retail Top 75 Brands report.

The top brand, Amazon, saw its value increase by 91% in the same period to reach USD 315.5 billion. McDonald’s ranked third at USD 130 billion, up by 18% year-on-year.

China’s JD.com trailed behind in the 14th slot, carrying a brand value of USD 20.6 million, up 41%, pulling ahead of Ikea, which has maintained its brand value of USD 18.9 billion—the same as a year prior.

Another Chinese brand, Suning.com, also made the list, ranking 57th with a brand value of USD 3.76 billion, up by 11% year-on-year.

Chinese social commerce platform Pinduoduo, which has nearly 4.2 billion users, was not included in the list.