Alibaba-driven e-commerce created over 40 million jobs in China in 2018

Retail entrepreneurs in their twenties are capitalizing on the mobile internet.

HANGZHOU, CHINA - OCTOBER 25: (CHINA OUT) Jack Ma, founder and chairman of Alibaba Group, president of the General Association of Zhejiang Entrepreneurs, makes a speech on the Zhejiang Entrepreneurs Association on October 25, 2015 in Hangzhou, Zhejiang Province of China. (Photo by ChinaFotoPress/ChinaFotoPress via Getty Images)

New research from Renmin University shows that Alibaba created more than 40 million jobs in the Chinese economy, from supply chains to retail, Sina Technology reports.

Those capitalizing on the booming e-commerce sector are mostly millennials. More than 60% of vendors on Taobao are aged 30 or under.

Live streaming also grew significantly on Taobao. The number of merchants using live videos to market their products increased by over 60%. Furthermore, more than 100 live streamers earned over RMB 1 million per month; most of them were born in the 1990s or later.