Adgile Media, an Australian adtech company, has secured SGD 4.5 million (USD 3.2 million) from Singapore-based venture capital firm Rajah Blue Media Holdings in its Series A fundraising round, according to the Australian Financial Review. The investment gives Rajah Blue a 20% stake of the Adgile, and comes ahead of the Australian firm’s expansion to Singapore, Indonesia, Hong Kong, and Japan.
Founded in 2015, Adgile’s platform collects data about the behavior of TV audiences to inform advertisers about the effectiveness of their campaigns and digital media strategies.
At the moment, Adgile’s platform is used by clients in Australia and New Zealand. The company has offices in Queensland and Singapore, and seeks to use its new funds to kickstart global expansion plans in East and Southeast Asia, as well as the United Kingdom, Ireland, South Africa, the United States, and Canada.
With IPTV subscriptions on the rise in the Asia-Pacific region, and clients across Southeast Asia eager to reach consumers via multiple mediums, there’s plenty of space for adtech firms to operate in the region. Last week, Singapore’s Anymind Group raised USD 8 million in its Series B+ round to augment its outdoor digital advertising capabilities.
Editor: Brady Ng