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Video | The backbone of India’s retail market is getting a digital upgrade

Tech companies want to tap into customer data from small neighborhood shops in exchange for offering digital services.

Neighborhood shops are an integral part of India and form a backbone of the country’s daily grocery supply. These shops, known as kiranas, are ubiquitous in the country, with over 15 million of them dominating the domestic retailing landscape with a 90% market share.

The ability of kiranas to connect to a consistent stream of customers presents an enticing opportunity for tech companies, which are helping small shops to digitize while benefitting from tapping into their customer network. A handful of firms like Reliance’s JioMart, Flipkart, Amazon, among others, are vying to get a slice of this market.

To learn more about the digitization of traditional mom-and-pop shops in India, watch our video:

Read our series: The race to digitize neighborhood stores in India and Indonesia. Part one – Part two.

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