Video | The backbone of India’s retail market is getting a digital upgrade

Written by James Chan Published on 

Tech companies want to tap into customer data from small neighborhood shops in exchange for offering digital services.

Neighborhood shops are an integral part of India and form a backbone of the country’s daily grocery supply. These shops, known as kiranas, are ubiquitous in the country, with over 15 million of them dominating the domestic retailing landscape with a 90% market share.

The ability of kiranas to connect to a consistent stream of customers presents an enticing opportunity for tech companies, which are helping small shops to digitize while benefitting from tapping into their customer network. A handful of firms like Reliance’s JioMart, Flipkart, Amazon, among others, are vying to get a slice of this market.

To learn more about the digitization of traditional mom-and-pop shops in India, watch our video:

Read our series: The race to digitize neighborhood stores in India and Indonesia. Part one – Part two.

To check out other videos by KrASIA, please visit our YouTube channel.


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