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The Uptake | Esports: No Child’s Play

Written by The Uptake Published on   2 mins read

The booming gaming industry has created new opportunities for content creators and brands.

Hi, it’s Edmund.

Did you know that regional esports influencers can make up to USD 30,000 to 40,000 per video? No, I’m not talking about esports players.

Apparently, some top gamers are quitting esports to pursue what they see as more sustainable careers as Twitch or YouTube personalities. And why not? Some competitive players feel that they can make more money over the long run. Others say that playing games on YouTube or Twitch for their fans is less grueling.

The esports industry is a tough grind. Gaming teams are struggling to turn a profit, according to Ferdinand Gutierrez, founder and CEO of gaming esports media startup, Ampverse. He adds that esports teams often have to hustle their way to secure sponsorships for their esports players and influencers.

If you want to get the lowdown on the regional gaming and esports sector, check out our Q&A with Gutierrez. The digital media veteran shares his insights on how blue-chip companies such as Disney and Samsung are now turning their attention to the gaming industry and using it as an engagement platform to drive sales.

I guess it does make a lot of sense for major brands to tap the gaming sector. The numbers are quite telling. In 2021, total video game revenue (excluding esports) reached USD 214.2 billion. By 2026, the global gaming industry is expected to be worth USD 321 billion, according to PwC’s Global Entertainment and Media Outlook 2022-26 report.


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