iPhone lovers, here are the top 10 free apps you won’t want to miss out in China

For your information, ‘Study to make the nation great’ (Xuexi Qiangguo) is not an app for you to brush up on your Chinese, nor English.

Photo by Pocky Lee on Unsplash

In China, there are over 800 million people on the internet. With many connecting through their smartphones, apps are an indispensable part of everyday life that offer a wide variety of services including search, shopping, education, and entertainment.

Here are the 10 most downloaded free apps of 2019 (from January 1 to September 30) on China’s iOS store, according to mobile data and analytics company App Annie.

Jinri Toutiao

Jinri Toutiao is a news and information aggregator developed by ByteDance, the parent company of TikTok.

Screenshot from Toutiao.com

It’s known for using AI algorithms to personalize news feeds, resulting in a highly engaging experience for its users. The average user spends 76 minutes on the app every day and content creators on the platform include professional media outlets as well as social influencers.

Toutiao even created bots to pull information from online sources and write articles.

Pinduoduo

Founded in 2015, Pinduoduo is a serious rival to e-commerce giant Taobao.

Users of Pinduoduo are able to unlock heavily marked down prices by forming groups with friends. For example, a brand new iPhone 11 only costs $700 on Pinduoduo, which is $70 less than the original price.

Pinduoduo quickly cornered the market and reached customers living in rural areas and lower-tiered cities. By the second quarter, it already had 366 million monthly active users.

TikTok

TikTok, also known as Douyin in China (Douyin and TikTok users are kept separate with different content ecosystems), has taken the social media world by storm.

Screenshot from TikTok commercial

This app allows users to create short videos with a wide variety of background music choices. Users can also add filters and stickers to customize videos.

In 2019, Douyin extended the time limits of its video posts from 15 seconds to 1 minute, amidst the rising popularity of vlogs in China.

Xuexi.cn

Xuexi Qiangguo, which means “study to make the nation great” in Chinese, stands out on this list. Developed for the Chinese Communist Party by Alibaba, it’s a combination of instant messenger, news aggregator, and social network.

Screenshot of Xuexi.cn on App Store

Party members are encouraged to use the app, as it can help them study President Xi Jingping’s political philosophy. Through reading articles and taking quizzes within the app, users are able to earn “study points” and compete with their friends.

iQiyi

Who’s going to be the Chinese Netflix? It’s the battle between iQiyi, Youku, and Tencent Video. Backed by Baidu, iQiyi is one of the largest streaming service platforms in China, with over six billion hours of content streamed each month.

Screenshot from The Rap of China

In 2017, iQiyi produced the blockbuster reality show Rap of China, putting hip-hop, a previously underground culture in China, into the mainstream spotlight.

Baidu

Though it has been the dominant search engine in China for decades, Baidu has been confronted by newcomers in the mobile age.

Screenshot from Baidu commercial

To take back the market, Baidu released its “all-in-one” app, which in addition to search, allows users to consume a variety of services such as reading the news and purchasing products using mini-programs.

Tencent Video

Tencent Video plays an important role in Tencent’s entertainment ecosystem. Besides buying rights to imported content, Tencent Video also focuses on developing original series.

Screenshot from Produce 101

In 2018, Tencent Video produced the talent show Produce 101, which marked the growth of China’s idol industry. Fans have spent over $5.7 million to vote for their idols during the first season.

QQ

Launched in 1999, QQ was Tencent’s flagship messaging product until it was overshadowed by WeChat. However, QQ has recently seen a resurgence due to its adoption by Generation Z.

According to Tencent, monthly active users aged 21 and under increased by 13% in the fourth quarter of 2018. In order to further attract the young generation, QQ now seeks to transform from a simple messaging app into a content ecosystem.

Youku

Youku used to be referred to the Chinese YouTube, as the company initially focused on user-generated content.

It later shifted its focus to professionally generated videos and became the biggest streaming site in China after merging with Tudou in 2012. In 2015, Youku Tudou was acquired by Alibaba.

NetEase Cloud Music

NetEase Cloud Music is one of the top three apps in the Chinese music streaming business, rivaling Tencent’s QQ Music and Alibaba’s Xiami Music.

Screenshot from NetEase Cloud Music commercial

Unlike its competitors, NetEase Cloud Music made user-generated content a key focal point. Users are encouraged to share music critiques, original songs, and personalized recommendations on the platform, which makes it a more interactive community.

Notes:

Top apps are the most downloaded apps from China’s iOS App Store from January 1 to September 30. These do not take into account in-app purchases, and apps in the games category have also been excluded from this list.

App Annie refers to Douyin as TikTok even though the app is known as TikTok outside of the Chinese market.

James Chan contributed to this article.