Indonesian ride-hailing unicorn Go-Jek has something festive prepared for Singaporean for the upcoming Christmas – another option for ride-hailing.
The company’s president Andre Soelistyo told the audience during a fireside chat at the Singapore Fintech Festival that, a beta version of his company’s ride-hailing app would be made available in the city-state before Christmas.
We reported earlier that Go-Jek has opened pre-registration for Go-Car drivers on October 29, and according to Go-Jek, it has received many positive responses since then.
In Indonesia, Go-Jek is known as the ‘everyday app’ that serves to meet all the user’s lifestyle needs, from transportation, food delivery, home cleaning, to payment services.
Soelistyo confirmed at the event that they will use the same approach in entering the Singapore market to create solutions for customers’ daily needs.
“The name of the game is really understanding the consumer, plotting their journey, finding the ‘a-ha’ moments, and building a long-term engagement model so that they are much more active and retentive,” he said as quoted by Today Online.
According to its official website, Go-Jek has started onboarding activities with a small number of driver-partners to test the on-boarding processes and gather feedback. The number of drivers-partners is limited at the moment to ensure the best experience for both partners and customers. In the future, everyone is welcomed to join and Go-Jek will continue with the on-boarding process even after the services become available.
Soelistyo agreed that Singapore is a challenging market for Go-Jek as they have to build the operations system from scratch and therefore need to be very prepared before officially introducing their services to Singaporeans. Earlier this week, Go-Jek announced a strategic partnership with DBS Bank for payment service, signalling a new progress in Singapore.
Editor: Ben Jiang
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