Hey. It’s Brady again.
There are moments when I feel discombobulated, watching the ways internet companies build out. Almost every major firm, it seems, is trying to be an everything company, mimicking each other to create minor variations of the same set of services.
That is what’s happening with Sea Group’s Shopee. Not content to operate as an e-commerce company with a fintech arm, it has gone on to offer meal delivery and courier services. Now, it’s moving into on-demand transportation by linking up with Indonesia’s main taxi operator, Blue Bird.
The pattern looks familiar, and if it pursues this line of business, then people in Jakarta will have multiple apps on their phones that offer functionally the same things. You can call it healthy competition, or think of it as tracing the same paths as others.
Khamila covered the details. You can read her article here.
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