Live trivia game is without question the first hit in 2018 China. Since the beginning of this January, quite a few players have flocked to it, those with deep pockets of course.
The games actually took a page from their U.S. counterpart HQ Trivia, which was launched with a runaway success last year.
Niv Dror, who worked at live-streaming pioneer Meerkat, published a great post going through all the details to explain the WHYs/HOWs behind HQ Trivia’s success.
How successful is HQ Trivia? Well, just to give you a clue, here’s an excerpt from Niv Dror’s post:
HQ has only been out for 3 months, and it’s already beating Zuckerberg’s inaugural Facebook Live for concurrent viewer numbers.
and a chart by Jay Kapoor:
Enough for the teasers.
I suggest you dive right into Niv’s dissection, and tell us what you think (comment below):
- What do you see in this live trivia game frenzy?
- Have you noticed any entrepreneurs jumped into this game in your country?
- What other games that are a hit on TV and might have a chance to succeed on smartphones? Give it a thought. This might be the next big thing. 🙂