Indonesia is the heaviest user of mobile apps of the world’s 20 largest markets. Smartphone owners in Indonesia on average spent an astounding 5.5 hours per day on their mobile apps in the month of March, according to global mobile app analytics leader App Annie. Their peers in markets such as the US and Germany meanwhile spent a mere 2.7 hours and 2.4 hours on their phones, respectively.
We in fact view the mobile app as the single most powerful driver of Indonesia’s ongoing “leap-frog” into the digital age. In the interview, Yu offers fascinating proof-points of the successful evolution of superapps Gojek and Grab, while providing insights into other mobile app categories such as gaming, e-commerce, edutech, ride-hailing and travel. He also addresses surprising market share trends in various mobile app segments.
Junde’s big prediction: Indonesia’s mobile fintech space will boast very promising innovation and growth going forward.
Listen to the full podcast here.
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