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Southeast Asian ride-hailing duopoly will encounter an uphill battle in the Philippines.
An official with the country’s Land Transportation Franchising and Regulatory Board said that Go-Jek has set up a local affliate.
The ride-hailing company now wants to conquer South-East Asia, by creating the region’s next superapp.
The challenge is great, but the market also has great potential as there is not yet a dominant player.
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