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As Europe trades down, can Chinese smart hardware win over consumers?

With budgets tightening, Chinese smart hardware brands see an opening in Europe—but winning over consumers may take more than just low prices.

10 mins read
  • A long-time BMW owner reflects on two decades with the brand, from driving dynamics to luxury features and what keeps him coming back.

    Insights

    Driver’s diary: A loyalist on why he’s owned 19 BMW cars—and counting

    6 mins read

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