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With Luckin Coffee on the rise, Starbucks scales back discounts and returns to its roots

Amid slowing sales, new CEO Brian Niccol is steering Starbucks back to basics, reviving its “third space” community focus.

5 mins read
  • Starbucks is betting on milk tea to regain its footing in China, but can the coffee giant carve out space in a tea-drinking nation dominated by Luckin and Chagee?

    Insights

    Starbucks steps into China’s milk tea game, but can it keep up?

    4 mins read

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