Starbucks

Starbucks is betting on milk tea to regain its footing in China, but can the coffee giant carve out space in a tea-drinking nation dominated by Luckin and Chagee?

Starbucks taps Chipotle’s CEO, Brian Niccol, to lead a turnaround, sparking a stock surge. But can he replicate his previous success at the coffee giant?

A new membership tier and a partnership with Hilton are among the changes introduced to attract consumers and boost loyalty amid fierce competition in China’s coffee market.

Cotti Coffee’s USD 1.40-a-cup promotion is adding deflationary pressure to the industry.

Competition is brewing quickly in China’s coffee market, but not all players are feeling the heat equally.

After a tumultuous start, Luckin Coffee has secured the top spot in China’s coffee market using a series of aggressive tactics.

After Luckin’s crash, the strongest challenger to Starbucks in China might be a tea company.

Amid competition from Luckin, Starbucks hopes to digitalize its services in the country.